Kris Tomb
CasualMarketingUSA.com
CasualMarketingUSA.com
Five Ways To Earn More Now Using Email
It's all too easy to get caught up in the hustle and bustle of everyday life
and forget to do those basic
things that create real results in our lives.
While posting video and Twittering are all fine and good, we MUST use the basic and proven methods of marketing if we want to survive and thrive.
And email marketing is one of those basics, one you might be overlooking right now.
It is undeniable that the MOST powerful form of marketing online today is email marketing.
If you look at any major product launch you will see they are done with email marketing.
Video might be replacing long written sales letters (it is) but nothing will replace email. In fact, every sales letter you see that is done with video contains that ever-present "sign up for the next video" box for you to fill in.
And then it's the email follow up that sells us on taking action.
I know you know this because you, like me, get all those "act now" messages!
So now the questions is this - how can YOU use ethical, permission based email marketing to promote the products or programs that will help YOU earn a full time living online?
Use this short checklist to ensure that you are taking full advantage of the power of email and, by so doing, making time your ally, not your adversary.
Fast, easy, and free, the consistent use of email in the follow five areas will yield powerful results for you.
1. CUSTOMER FOLLOW UP
Whether it's a simple as a one-time 'thank you' or as elaborate as a 50 message follow up system, customers love to know you care.
At a minimum, send one message thanking customers for every order.
To power up this idea, create a follow up system using your favorite autoresponder and offer your customer more chances to buy.
Keep messages short and they will always be welcome.
2. CUSTOMER LEARNING
Do you offer a product that takes a bit of learning to use? Most products do take a bit of instruction to master.
Teach your customers how to get the benefits they deserve
from your product or service via email. things that create real results in our lives.
While posting video and Twittering are all fine and good, we MUST use the basic and proven methods of marketing if we want to survive and thrive.
And email marketing is one of those basics, one you might be overlooking right now.
It is undeniable that the MOST powerful form of marketing online today is email marketing.
If you look at any major product launch you will see they are done with email marketing.
Video might be replacing long written sales letters (it is) but nothing will replace email. In fact, every sales letter you see that is done with video contains that ever-present "sign up for the next video" box for you to fill in.
And then it's the email follow up that sells us on taking action.
I know you know this because you, like me, get all those "act now" messages!
So now the questions is this - how can YOU use ethical, permission based email marketing to promote the products or programs that will help YOU earn a full time living online?
Use this short checklist to ensure that you are taking full advantage of the power of email and, by so doing, making time your ally, not your adversary.
Fast, easy, and free, the consistent use of email in the follow five areas will yield powerful results for you.
1. CUSTOMER FOLLOW UP
Whether it's a simple as a one-time 'thank you' or as elaborate as a 50 message follow up system, customers love to know you care.
At a minimum, send one message thanking customers for every order.
To power up this idea, create a follow up system using your favorite autoresponder and offer your customer more chances to buy.
Keep messages short and they will always be welcome.
2. CUSTOMER LEARNING
Do you offer a product that takes a bit of learning to use? Most products do take a bit of instruction to master.
Keep messages on topic and separate your follow up series into bite-size learning pieces. These follow up messages can bring your refund rate to near zero ... a good thing indeed.
3. PRE-SALES SERIES
How often do *you* buy the first thing you see?
Comparison shopping is the way of the Internet, and getting prospective customers to return to your site is the challenge.
A pre-sale series is the answer!
This is actually very easy to do. Just write down the top ten reasons why someone should buy from you, then put each in a follow up message. Send one a day until they are all delivered.
Offer the series to everyone who visits your site and let time do the selling work for you!
Our experience has been that up to 60% of visitors will take your free information if you do a good job of selling the idea.
4. SPECIAL PRICING AND REVIEWS
Use email to deliver insider information on special bargains, limited time pricing, and more.
Much like a coupon sheet in your local newspaper, selling advertising in this type of email is a breeze.
The idea here is simple - YOU do the research and prove the value of products and then report on that to people on the list.
When they buy they buy from YOUR affiliate link and everyone wins!
5. HARD TO FIND NEWS
Want to know THE secret to building a loyal mailing list? Give the people what they want!
People love offbeat news, especially when it has a connection to their lives.
For the *best* example of this on the Net today visit http://www.thisistrue.com You'll love it!
More ideas about how to use email to sell more could include:
* Announce Special Events
* Do A JV With Someone Whose Product Compliments Yours
* Sell A Message In Your Follow Up Series
* Teach Affiliates How To Sell More FOR You
* Create A Discussion To Research Your Next Product
Email is everywhere and tremendously effective. But it can be one of those methods that gets overlooked in the rush to find the Next Big Thing.
Don't fall into that trap - make sure your email marketing is rock-solid and then experiment all you
want with web X.0 as time allows.
Start to USE email in your business today and I can *guarantee* you will make more money with less effort in the months to come.
And THAT is a beautiful thing!
--------------------------------------------------
Charlie Page helps people succeed online with products
that educate combined with personal support.
http://www.CharliePage.com
Want to know THE secret to building a loyal mailing list? Give the people what they want!
People love offbeat news, especially when it has a connection to their lives.
For the *best* example of this on the Net today visit http://www.thisistrue.com You'll love it!
More ideas about how to use email to sell more could include:
* Announce Special Events
* Do A JV With Someone Whose Product Compliments Yours
* Sell A Message In Your Follow Up Series
* Teach Affiliates How To Sell More FOR You
* Create A Discussion To Research Your Next Product
Email is everywhere and tremendously effective. But it can be one of those methods that gets overlooked in the rush to find the Next Big Thing.
Don't fall into that trap - make sure your email marketing is rock-solid and then experiment all you
want with web X.0 as time allows.
Start to USE email in your business today and I can *guarantee* you will make more money with less effort in the months to come.
And THAT is a beautiful thing!
--------------------------------------------------
Charlie Page helps people succeed online with products
that educate combined with personal support.
http://www.CharliePage.com
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